Apprvl NYC is a handmade brand specializing in indigo shibori dyeing. Made in Brooklyn, Apprvl offers both vintage goods and handmade, hand dyed crafts.


We've been making a few changes around here at Apprvl, and we wanted to touch on this and accept any feedback!

Recently we upgraded our Logo - designed by the super sister Jen Mussari - and we're psyched on our new look! We decided to go with a more clean, yet funky and kind of vintage, option to balance out the complexity of some of our dyes goods!

After our logo was set in place, we made some awesome business cards and tags, printed by Sesame Letterpress.  We happened to have met Sesame at a Holiday market this year, and it felt like they came into our lives for a reason!  We were so happy with our nice new thick tags and gave our business cards a good-ol dip in the dye to finish them off.

Jen then worked with us with some ideas for small accessories to compliment our brand, and let you guys show your Apprvl (wink)

We will be debuting our newness at Desert & Denim in Joshua Tree next week for their Men's and Accessories tradeshow show.  For those of you interested in the release of our new products, new stockists and fun updates on our processes, join our mailing list!  We made it our new year's resolution to keep our customers and friends updated, while not overloading or annoying!

Desert & Denim 2016

Sunset Magazine Feature