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Apprvl NYC specializes in chainstitch embroidery and handmade goods. Based in Brooklyn, Apprvl offers both on site custom embroidery events and production embroidery.


Chainstitch embroidery on hair towels for Crown Affair’s Anniversary pop-up!

Chainstitch embroidery on hair towels for Crown Affair’s Anniversary pop-up!

Crown affair turned 3 this year and invited us to customize their best selling Microfiber Hair towels at their Lower East side pop-up! We brought our vintage chainstitch embroidery machine (I chose our white Consew to match their vibe) and we monogrammed initials in the Crown Affair brand colors for their guests.

custom embroidery by apprvl in New York for crown affair pop up event
chain stitch embroidery monogram on crown affair hair towel in New York
customized monogrammed chainstitch embroidery tote bag by Megan Mussari apprvl nyc
monogrammed chainstitch antique embroidery machine Brooklyn New York
Valentine's Day embroidery Pop-up at J crew

Valentine's Day embroidery Pop-up at J crew

Monograming Bandanas with Wonderwest by Boot Barn

Monograming Bandanas with Wonderwest by Boot Barn