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Apprvl NYC specializes in chainstitch embroidery and handmade goods. Based in Brooklyn, Apprvl offers both on site custom embroidery events and production embroidery.


Monograming Bandanas with Wonderwest by Boot Barn

Monograming Bandanas with Wonderwest by Boot Barn

With the launch of Wonderwest by Boot Barns digital fashion show, we were on-site chainstitch embroidering bandanas and wild rags. I love working with a western brand that appreciates the heritage of the chainstitch machine!

Chainstitch embroidery on hair towels for Crown Affair’s Anniversary pop-up!

Chainstitch embroidery on hair towels for Crown Affair’s Anniversary pop-up!

Hamptons Chainstitch Embroidery customization event with Serena & Lily at their Waisncott Design Shop

Hamptons Chainstitch Embroidery customization event with Serena & Lily at their Waisncott Design Shop